The Association of Sales Professionals (ASP) was established on June 15, 1985, by a visionary group of sales pioneers—Linda Carter, Michael Ramirez, and Karen Tanaka.

They recognized a growing need for a dedicated platform where sales professionals could come together to share knowledge, innovate, and elevate the standards of the industry.

In its early years, ASP began as a small network of sales enthusiasts operating out of Chicago, Illinois. The founders organized monthly workshops to provide insights into emerging sales strategies and trends. By 1990, ASP’s membership had grown to over 500 professionals, and the organization expanded its reach with the launch of regional chapters across the United States.

In 1995, ASP introduced its first major initiative, the Sales Leadership Excellence Program (SLEP), aimed at nurturing the next generation of sales leaders. This marked a turning point, as ASP became known not just for networking but also for top-tier professional development opportunities.

By 2005, ASP had gone global, with members from Europe, Asia, and beyond joining its ranks. The introduction of the Annual Sales Summit, a flagship event featuring keynote speakers and workshops, further solidified ASP’s reputation as a global leader in the sales community.

Today, ASP is a thriving community of over 20,000 members worldwide, with a commitment to empowering sales professionals through education, innovation, and collaboration. What began as a dream in 1985 has become a global movement, shaping the future of sales for generations to come.

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"Our mission is to empower sales professionals worldwide by providing a platform that fosters collaboration, innovation, and growth.

We are dedicated to equipping our members with cutting-edge resources, comprehensive training programs, and valuable networking opportunities that enable them to excel in their careers.

Through advocacy, knowledge-sharing, and a strong sense of community, we aim to elevate the standards of the sales industry, inspire leadership, and drive meaningful success for individuals and businesses alike.

At the core of our mission is a commitment to fostering ethical practices, embracing diversity, and nurturing the next generation of sales leaders to meet the challenges of a dynamic global market."

"Our vision is to be the leading global community for sales professionals, inspiring excellence, innovation, and collaboration in the industry. We strive to shape the future of sales by fostering an environment where professionals can connect, learn, and grow. By championing ethical practices, embracing technological advancements, and addressing the ever-changing demands of the global market, we aim to set new standards in the profession.

Core Values:

1. Integrity: Upholding the highest standards of honesty and ethical behavior in all aspects of sales.
2. Collaboration: Building a supportive community that thrives on shared knowledge and mutual success.
3. Innovation: Encouraging creativity and embracing cutting-edge tools and strategies to stay ahead in the evolving industry.
4. Excellence: Striving for continuous improvement and setting benchmarks for quality and professionalism.
5. Diversity and Inclusion: Valuing diverse perspectives and creating an inclusive space for professionals from all backgrounds.
6. Empowerment: Providing resources, education, and mentorship to nurture confidence and leadership among sales professionals.

Through these guiding principles, we envision a future where sales professionals lead with purpose, drive meaningful success, and inspire trust and respect in their industry."